About us

A former IDF paratrooper, Nissim Bitton took part in several strategic operations, notably in Lebanon and on other sensitive fronts. That military experience instilled in him rigor, resilience and a keen sense of responsibility, qualities he has put to work in the insurance field for over 25 years.

Holder of a university master's degree and a license issued by the Ministry of Finance, Nissim began his career as an inspector for the largest insurance companies. Those early years allowed him to master the inner workings of the system, develop sharp expertise and specialize in optimizing insurance policies. He has thus helped his clients obtain the best possible coverage while keeping their costs down.

For over twelve years, Nissim has been an insurance broker. Thanks to his professionalism, his integrity and his ability to defend the interests of his policyholders, he has built a growing and loyal client base. Word of mouth reflects the trust his clients place in him, won over by his human and proactive approach. For Nissim, the key to a good broker lies in the ability to act quickly and effectively to protect policyholders, making sure they get the help they need without delay.

Muriel Bitton: a journey between France and Israel in the service of others

Holder of a degree in Languages, Muriel Bitton began her career in prestigious French groups such as TF1, Sanofi and Alstom. With solid experience in communication and management, she made Aliyah some fifteen years ago. Despite the challenges she faced on arrival, Muriel quickly integrated into Israeli society and came to understand its mechanisms, gaining valuable knowledge of local institutions.

Passionate about supporting new immigrants, she used her experience to help French-speaking olim with their integration. Aware of the obstacles they face, particularly in education and the workplace, Muriel provided discreet but decisive help, earning their trust.

Today, Muriel devotes her skills and commitment to an essential cause: making French-speaking olim aware of the gaps in the Israeli health and social protection system. Through articles and direct conversations, she informs them of their rights and the importance of planning ahead. By joining her husband in the insurance field, she plays a key role in encouraging newcomers to secure their future against life's uncertainties.

As she sums it up so well,

"In Israel, those who take out no insurance have only one guarantee: knowing poverty at one moment or another of their lives…"